About the Social Sensing Project


The Social Sensing of Health and Wellbeing Impacts from Pollen and Air Pollution project is funded by the ESRC through the New and Emerging Forms of Data Policy Demonstrator Projects theme.

Social sensing uses high-volume social media data to detect and locate real-world events. This project will evaluate a social sensing prototype focused on pollen, air pollution, asthma and hayfever. The project is a collaboration between the University of Exeter and partner organisations Public Health England (PHE), Met Office, and AsthmaUK, and with guidance from the Health and Environment Public Engagement (HEPE) group.

The project is led by Dr Hywel Williams, Senior Lecturer in Data Science at the University of Exeter’s College of Engineering, Mathematics and Physical Sciences.